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Shopify - Track from Mobile Ads

Shopify - Track from Mobile Ads

  1. Install the mediasmart Shopify App.

  2. Once you add your advertiser ID to the app, it connects mediasmart to your Shopify events. The app automatically adds pixels at 5 event types.

Launch Synced campaign

  1. Launch a new "Seamless Mobile sync" campaign.

  2. Add Shopify as tracking tool on the Synced campaign.

Configure your Ad for tracking

  1. The query parameter ?utm_source=mediasmart is added to the click URL of the creatives, and mediasmart passes on that information to Shopify.

Attribution and Reporting

  1. All your (purchase) events - attributed and non-attributed - are tracked from your Shopify storefronts to mediasmart using the pixels.

  2. Shopify attributes sessions and sales to mediasmart as a Marketing Channel on its Growth/Attribution dashboard, as shown on the screenshot, using the query parameter on the URLs.

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