ElementalTV
ElementalTV acts as a publisher-direct SSP that streamlines CTV and FAST buying. Connecting directly to 52 premium publishers, it delivers full channel-level transparency across 2,100+ channels, 210 DMAs, and effectively 100% of US CTV households through a single, clean hop.
What truly distinguishes the platform is its dual-engine intelligence system operating on the supply path. CONNR pairs content and household audience data at the exact moment of the bid request, while SARAH translates those signals into audience research, custom deals, and live campaign activations—allowing DSPs to evaluate fully enriched impressions at a lower working CPM.
Geographical Availability
United States
CTV SSP
This SSP only has access to CTV.
Supported ad format
Advertisers have access to a wide range of video formats to suit diverse campaign objectives.
Deal Models supported with mediasmart
Open Market: Access publisher-direct CTV and FAST inventory through open market buying across 2,100+ channels and 52 premium publishers.
Private Marketplace (PMP): Secure customized PMP deals powered by built-in content and audience intelligence (CONNR and SARAH) for contextual inventory, channel-level transparency, and targeting with absorbed audience data fees.