These click macros are specifically to be changed/added in third-party tags. When clicking, the adserver is called to send a postback which allows mediasmart to register the click.

If you are implementing a third-party tag be sure to use one of the following click macros:

Type	Macro	Description
Click	`%click_url_unesc%`	Counts the click and redirects to the final destination URL. Unescaped
Click	`%click_url_esc%`	URL of the creative. Counts the click and redirects to the final destination URL. One level of encoding
Click	`%click_url_esc_esc%`	URL of the creative. Counts the click and redirects to the final destination URL. Two levels of encoding
Destination	`%dest_url_unesc%`	Final destination URL of the creative. Unescaped
Destination	`%dest_url_esc%`	Final destination URL of the creative. One level of encoding
Destination	`%dest_url_esc_esc%`	Final destination URL of the creative. Two levels of encoding
Target	`%target_url_unesc%`	URL and final destination URL of the creative. Unescaped
Target	`%target_url_esc%`	URL and final destination URL of the creative. One level of encoding
Target	`%target_url_esc_esc%`	URL and final destination URL of the creative. Two levels of encoding

%exchange% - Ad Exchange